Valpak of Dallas

Valpak® Ensures Your Message Hits Home In More Ways Than One

Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of America’s leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential.

Responsive consumer audiences know

and trust our nationally branded products.

Valpak works with you to develop unique direct marketing programs

using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs.

Buy nationally and execute locally. This enables you to target

messages by market or neighborhood.

Select trade areas as small as 10,000 households, online

and/or offline, or as large as 40+ million throughout North America.

Utilize our research services group to customize your

campaign targeting methodology.

Take advantage of our award-winning creative services design

team to develop a new campaign or to extend your existing

creative design.

More Efficient Than Other Media

Radio, television, newspapers and other media blanket large areas, reducing the effectiveness of your advertising dollars. Because we have a thorough understanding of, and presence in, local, regional and national markets and a strong success rate in targeting “qualified” members of our audience, we can design a comprehensive proposal that hits home for you every time.

Targetable

Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifiers. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it.

Trackable

Using national campaigns with total-market versioning or creating unique local neighborhood promotional programs, Valpak can help you create or match databases of sales and customer information that will help you to maximize your current and future customer acquisition and loyalty programs.

Effective

We take the guesswork out of your marketing efforts. No matter which solution or service you use, we provide measurable and quantifiable results.

Cost-Efficient

Our programs provide you with dynamic marketing options designed to suit your specific budget and campaign objectives without the inefficiency of traditional media.

Synergisti

All of our Valpak product options can be used as stand-alone marketing programs, or they can be combined to create a comprehensive solution to meet all of your marketing needs.

Solutions That Work

Valpak® offers a number of distinctive products and services that work together to create full-circle direct marketing support, regardless of how dispersed or diverse your audience might be. Our solutions can consistently connect you with your best prospects

Branded consumer products, with a loyal readership base.

Weekly scheduled mailings and a variety of ad format options.

Solo direct mail programs for customized messages and audiences.

Enable you to reach a responsive audience online and on the go.

Extend your reach via exclusive distribution partnerships.

Convert Web traffic to store traffic and vice versa.

Create your own custom consumer profiles for enhanced performance.

Free design services to help you maintain brand efficacy.

Consumers throughout North America know and trust Valpak to deliver savings and values.

That’s why nearly 9 out of 10 households receiving Valpak opened and looked through the coupon offers.

The Valpak envelope contains a mix of ads from national,

regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more.

From savings alerts, special discounts and offers,

to menus and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands.

We have over 40 years of experience developing

the most effective strategies for businesses of all sizes.

Valpak is delivered to households in

approximately 106 U.S. Nielsen Designated Market Areas (DMA), in 46 states, and 4 Canadian Provinces.

In 2012, over 474 million envelopes were

mailed to over 41 million unique addresses across the U.S. and Canada.

In 2012, nearly 20 billion ads were mailed inside Valpak.

Valpak® Direct Mail Solution

Valpak direct mail solutions use a demographic segmentation system called Neighborhood Trade Areas® (NTA® ). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offers advertisers a high level of performance. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is profiled using syndicated research from Scarborough ResearchTM and Experian® SimmonsSM . When combined with Nielsen PRIZM® , it provides advertisers with useful lifestyle and predictive behavior data.

Valpak direct mail solutions enable you to focus

your messages on a single neighborhood, city,DMA or a combination that matches your store coverage areas or desired consumer profile.

Valpak makes planning your campaign easy.

By utilizing the Valpak regional mailing areas, you can set up your campaign’s in-home dates with ease.

Valpak mails each region of the U.S. and Canada

once a month so your advertising message arrives within a targeted time frame in the city, DMA, state/province or region you choose.

Reach consumers wherever they go

Valpak® Smartphone Applications put your name in front of consumers searching for local businesses on their mobile devices. The number of mobile coupons redeemed in 2013 is expected to reach 10 billion, an increase of 50% from 2012

Stir consumers to action with savings offers and incentives.

An estimated 58 million adults receive coupons via the internet or email, up 9% from 2011.

Allow your best customers to speak for your busines

Ratings and reviews for your business on Kudzu.com provide influential, decision-making content to consumers

Measure ROI

Ensure your marketing dollars are being spent effectively with clear-cut reporting and tracking.

Reside on multiple platforms without having to manage each individually

We provide central ordering and management.

Each blue envelope becomes interactive as

consumers respond emotionally to the element of surprise and the chance of winning exclusive prizes and rewards.

Valpak consumers are engaged to open the envelope,

not only to look for local values, but also to participate in exciting lifestyle promotions.

Valpak national promotions are a consumer favorite,

increasing the brand’s #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen.

Promotional partners include Food Network,

HGTV, CBS, Sandra Lee and others, providing strong consumer interest in the envelope.

Custom Fit For Your Business Success

Research Services And Consumer Behavior Tools Valpak® uses nationally recognized research services to obtain census, demographic, consumer behavior and consumer expenditure data to ensure precise audience targeting for the best possible results. Our knowledge and understanding of the Valpak consumer means your advertising dollars are maximized. Valpak has the ability to identify specific consumer behaviors using Nielsen PRIZM and survey data from Scarborough Research™ and Experian® SimmonsTM which plays a key role in getting your message to the right audience. When combined with Nielsen Consumer Buying Power you have a winning formula that gives you the power to find consumers who look like your customer

Geographical Targeting/Mapping services

are provided based upon neighborhood demographics, retail shopping locations, and postal carrier routes.

Pre-Analytic support includes using sophisticated targeting

techniques to ensure advertisers are purchasing the most appropriate portion of the Valpak audience.

Post-Analytic support includes a variety of testing methods to

measure the success of the Valpak program or the offer itself.

Creative Services

Our creative department works with advertisers to develop interactive online and high-quality printed marketing materials that project your company’s image and style. Our award-winning team of graphic designers and copywriters can create unique campaigns or use existing design elements, supplied by you or your agency, to produce a robust and well-thought-out ad solution that suits your needs

Production Services

Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options including four-color coupons, flyers, coupon booklets, magnets and more, to fit your product, message and budget. Valpak® account representatives will help you obtain mail lists that will accurately target your qualified audience